The Relation between two Companies-Free-Samples for Students

Question: Compare and Contrast the two Companies in relation to the following: A vision or mission statement. Values of the Organisation Corporate Social Responsibility/Sustainability Stakeholders mentioned in their corporate statements Answer: Introduction: This report has been prepared to analyze the relation between two companies. It compares the relation among two companies named by Aristorcat Lesiure limited and Fortescue Metals Group. This report has been prepared to depict the user about the vision and mission statement, organizations value, sustainability or corporate social responsibility and stakeholders statements which has been mentioned by the companies in their annual reports. Further, many analysis techniques have been used by the company to understand the relationship among the companies. It has been analyzed through the reports and many techniques and tools that have been used to analyze the believable intention over the company. Company overview: Further for analyzing the reports briefly, Aristorcat Lesiure limited and Fortescue Metals Group have been analyzed. It has been done to contrast the management and business of the company. Aristorcat Lesiure limited: This company manufacturers gambling machines in Australia. This company is situated in Sydney suburb of North Ryde. The administration house of the company is in Sydney suburb of North Ryde whereas the research and development operation of the company is done at North Ryde site. This company has its development and marketing offices in United States, Russia and South Africa. Aristocrat is one of the biggest gambling machine producers in Australia and one of the biggest producers of slot equipments in the international level, presently it fall into the second position into the International Game Technology (Aristocrat Leisure Limited, 2017). Fortescue Metals Group: This company is an Australian iron ore firm. Fortescue metals group is the fourth biggest Iron ore manufacturer in the globe as of March 2011. This firm has covered above 87,000 km in Western Australia of the Pilbara region of making it the biggest dwelling holder in the circumstances; this company has its operations more than the Rio Tinto and BHP Billiton (Annual Report, 2017). SMART: SMART is a tool which is used for the managers to analyze the statements of the company. This term stands for specific, measurable, achievable, realistic and timely. This technique depict that whether the policies and statements of the company are specific to the company, could it be evaluated, is the company enough capable to achieve it, it is realistic or can company achieve it on time? SMART tool has been analyzed on both the companies in this report to understand this technique briefly. Through this technique, it would be analyzed that whether the company would be able to meet the statement which has been depicted by the company in its annual reports and on its website (De Gante, Aslan and Matrawy, 2014). Vision and mission: Vision and mission of both the companies have been analyzed to identify the comparison and contrast of both the companies in terms of its business operations and functioning. Main mission of Aristorcat Lesiure limited is to achieve the international level marketplace and reputation trade distinction through excellence. Endorse an atmosphere for knowledge and development create pleasant relationship in the society. For producing last value creation to companys customers by frequently and clearly dealing out the clients products safely and delivery on time, it allows the company to maintain an integrity for a long time (reference for business, 2017). The main vision of Fortescue is to be the safest company, offer lowest cost, most lucrative iron ore manufacturer. For realizing this company focuses on receiving the best from all the clients and employees by making sure that the environment and unique culture is supported through values and vision of the company (Fortescue Metals Group, 2017). Company considers itself as a family and the culture of the company guides the actions and assists the stakeholders to succeed. Company is committed as one squad and according to it; it founds itself as a best of the company. Vision and mission statement of both the companies have been analyzed and found that the vision and mission of both the companies are specific, but its quite hard for the Aristorcat Lesiure limited to evaluate it and further, it is achievable by both the companies if they make some changes in their functioning and work accordingly (Freeman, 2010). More, the statements of Fortescue are not realistic as they consider many irrelevant things into their mission and it is not possible for both the companies to achieve their mission on time (Aristocrat Leisure Limited, 2017). Corporate social responsibility: Corporate social responsibility is an initiative to take and assess the responsibility of the company over the social and environmental wellbeing. Corporate social responsibility is basically the responsiveness of the company towards the society and environment. It is accepted that business could only be set up by the help of the society so it is required for the company to do something for the welfare of the company. Corporate social responsibility of both the companies has been analyzed to contrast the business of both the companies. Fortescues promise to carrying positive community modify by contributing to finishing the difficulty amid Aboriginal populace in the Pilbara, supporting variety in the company and dealing with environmental confronts like climate modify, are significant basics of the Corporate Social Responsibility strategy of the company (Aristocrat Leisure Limited, 2017). Fortescues standards assemble at the approach of CSR. The companys values set the moral and ethical scope by which the firm undertakes its functioning. The Code of Conduct maintains the necessary standards of corporate conduct, personal and behavior which is expected of all the People related to company. Fortescue supports the society and it has joined many NGOs as a volunteer to support the society and resolve the societys issues (Fortescue Metals Group, 2017). Corporate social responsibility of Aristorcat Lesiure limited has also been analyzed and found that company is taking many initiatives to meet the societys expectations. It has been found that there are many changes which have been made by the company for enhancing the CSR policies of the company. Further, it has also been analyzed that company has adopted the CSR policies as its culture so that every employee could work accordingly and the CSR points of the company could be enhanced (Nitschke and Innes, 2008). Corporate social responsibility statement of both the companies have been analyzed and found that the CSR practices of both the companies are specific, more it ias also easy for both the companies to evaluate the practices. Further, it has been found that it is not achievable by both the companies as Fortescus CSR practices are quite different, so company is required to make some changes in its functioning and work accordingly. More, the statements of Aristorcat Lesiure limited are not realistic as they consider many irrelevant things into their practices and it is not possible for both the companies to achieve their CSR goals on time. Stakeholders in their corporate statements: Stakeholders are the people who have a relation with companys operation directly or indirectly. This relationship could be in form of profits, companys efficiency, companys functions, liquidity position of the company etc. there are 2 types of stakeholder one is external stakeholder and another one is internal stakeholders. External stakeholders are those who are not the part of an organization internally, these stakeholders are those people who is indirectly associated with the operations of the company whereas internal stakeholders are those who are the part of an organization internally, these stakeholders are those people who is directly associated with the operations of the company. It has been analyzed through the annual report of the Aristorcat Lesiure limited that company considers the shareholder as their key stakeholders. Company has also mentioned the part of other stakeholders but the main concern has been shown towards the shareholders of the company. Genuinely, shareholders are the main part of the business as without the investment company could not survive in the market but there are many other parties too that are responsible for the business functioning of the company (annual report, 2017). At the same time, Fortescues annual report has also been analyzed and it has been found that company considers the shareholder, creditors, debtors, and financial institutions etc as their key stakeholders. Company has also mentioned the part of other stakeholders as all are responsible for the growth of the company. Genuinely, shareholders are the main part of the business as without the investment company could not survive in the market as well as many other parties such as debtors, suppliers, employees, managers etc are also responsible for the business functioning of the company (Annual Report, 2017). Stakeholders statement of both the companies have been analyzed and found that the stakeholder information of both the companies are not specific, more, it is also not easy for Aristorcat Lesiure limited to evaluate the practices. Further, it has been found that it is achievable by both the companies (Meredith Belbin, 2011). More, the statements of Fortescues are not realistic as they consider many irrelevant things into their practices and it is not possible for both the companies to meet entire expectation of their stakeholders timely. Conclusion: Through this report, it has been analyzed that how SMART technique could help a company to manage its statements. In this report, a comparison has been done over the relation among two companies named by Aristorcat Lesiure limited and Fortescue Metals Group. It depicts the user about the vision and mission statement, organizations value, sustainability or corporate social responsibility and stakeholders statements which has been mentioned by the companies in their annual reports. References: Annual Report. 2016. Fortescue Metals Group. Viewed as on 6 Aug 2017 from https://fmgl.com.au/media/2862/fy16-fortescue-annual-report-final-with-cover.pdf Annual Report. 2017. Aristocrat Leisure Limited. Viewed as on 6 Aug 2017 https://ir.aristocrat.com/phoenix.zhtml?c=163688p=irol-reportsannual Aristocrat Leisure Limited, 2017. Corporate Social Responsibility.. Viewed as on 6 Aug 2017 https://www.csrhub.com/CSR_and_sustainability_information/Aristocrat-Leisure-Limited Fortescue Metals Group, 2017. Corporate Social Responsibility. Viewed as on 6 Aug 2017 from https://fmgl.com.au/community/corporate-social-responsibility/ De Gante, A., Aslan, M. and Matrawy, A., 2014, June. Smart wireless sensor network management based on software-defined networking. In Communications (QBSC), 2014 27th Biennial Symposium on (pp. 71-75). IEEE. Freeman, R.E., 2010. Strategic management: A stakeholder approach. Cambridge university press. Aristocrat Leisure Limited, 2017. Home. Viewed as on 6 Aug 2017 https://www.aristocrat.com/ Meredith Belbin, R., 2011. Management teams: Why they succeed or fail. Human Resource Management International Digest, 19(3). Nitschke, C.R. and Innes, J.L., 2008. Integrating climate change into forest management in South-Central British Columbia: An assessment of landscape vulnerability and development of a climate-smart framework. Forest Ecology and Management, 256(3), pp.313-327. References for business. 2017. Aristocrat Leisure Limited. Viewed as on 6 Aug 2017 https://www.referenceforbusiness.com/history2/99/Aristocrat-Leisure-Limited.html Fortescue Metals Group, 2017. Vision and mission. Viewed as on 6 Aug 2017 from https://fmgl.com.au/people-and-careers/working-with-fortescue/vision-and-values

Holens Breakdown Essay Example For Students

Holens Breakdown Essay â€Å"This fall I think you’re riding for- it’s a special kind of fall, a horrible kind. The man falling isn’t permitted to feel or hear himself hit the bottom. He just keeps falling and falling. The whole arrangement’s designed for men who, at some time or other in their lives, were looking for something their own environment couldn’t supply them with. So they gave up looking. They gave it up before they ever really even got started.†Holden Caulfield’s fall to psychological breakdown begins with his brother Allie’s death. To Holden, Allie represents everything that was good in this world. When Allie is first described, Holden only says great things about him. â€Å"You’d have liked him He was terrifically intelegent He was the nicest (member of the family).† Therefore when Allie dies, the good things in his world disappears. After this first major event, Holden gradually realizes that he is powerless to change the evil and corrupt world that he lives in. Holden is looking for something that his own environment couldn’t supply him, the only thing that he ever liked, Allie. â€Å"Just because somebody’s dead, you don’t just stop liking them, for God’s sake- especially if they were about a thousand times nicer than the people you know that’re alive and all.† Another early event in Holden’s life is the death of James Castle. Holden sees himself as James in many ways. James would not take back what he said about a conceited boy, and jumped out of the window before he would do something that he did not believe in. Holden is the same in many ways. He refuses to accept the fact that the world is evil, and does everything in his power to change it. â€Å"The mark of an immature man is that he wants to die nobly for a cause, while the mark of a mature one is that humbly for one.†Another similarity between them both is that James was wearing Hold en’s sweater when he fell out of the window. As he saw James lying on the ground, Holden sees a part of himself die with him. The part that dies is the part that believes in the goodness of people Holden’s tendency to get kicked out of schools is both a reason and effect of his gradual fall. He does not apply himself in school because he is depressed, and is depressed because he is being kicked out of schools. This most recent expulsion has a larger effect than usual on Holden. He cares about Pency more than he did about the other schools. And for once, he knew that he was not coming back. When Holden leaves Pency, he states that, â€Å"I was sort of crying. I don’t know why†. â€Å"Sleep tight, ya morons!† Holden becomes more desperate when he realizes that his old friend Jane Gallagher was going on a date with his roommate Stradlater. He realizes that Stradlater was going to take away Jane’s innocence by treating her like he treats other g irls. That is why Holden tries to remind Jane of her childhood when he asks Stradlater to ask her about keeping her kings in the back row. He wants to save Jane from falling off the rye Ironically, Phoebe, who is one of the innocent children he is trying to protect, is the one who brings him to reality and to his final breakdown. Phoebe is the one who challenges his plan to escape out west. As he tells Phoebe that she cannot run away, he discovers that he too cannot run away. â€Å"You can’t ever find a place that is nice and peaceful, because there isn’t any†. â€Å"All the kids were trying to grab for the gold ring, and so was old Phoebe, and I was sort of afraid she’d fall off the goddamn horse, but I didn’t say anything or do anything. The thing with kids is, that if they want to grab the gold ring, you have to let them do it, and not say anything. If they fall off, they fall off, but it’s bad if The gold rings are not gold, but are rea lly brass plated iron which represents the corrupt world which wears a shinny surface to hide the evil. Holden finally realizes that he cannot stop children from growing up or reaching for that gold ring. If they fall, they fall; and there is nothing he can do about it. Bibliography: .u4616e20d041f0438a9f108cb6367c300 , .u4616e20d041f0438a9f108cb6367c300 .postImageUrl , .u4616e20d041f0438a9f108cb6367c300 .centered-text-area { min-height: 80px; position: relative; } .u4616e20d041f0438a9f108cb6367c300 , .u4616e20d041f0438a9f108cb6367c300:hover , .u4616e20d041f0438a9f108cb6367c300:visited , .u4616e20d041f0438a9f108cb6367c300:active { border:0!important; } .u4616e20d041f0438a9f108cb6367c300 .clearfix:after { content: ""; display: table; clear: both; } .u4616e20d041f0438a9f108cb6367c300 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u4616e20d041f0438a9f108cb6367c300:active , .u4616e20d041f0438a9f108cb6367c300:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u4616e20d041f0438a9f108cb6367c300 .centered-text-area { width: 100%; position: relative ; } .u4616e20d041f0438a9f108cb6367c300 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u4616e20d041f0438a9f108cb6367c300 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u4616e20d041f0438a9f108cb6367c300 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u4616e20d041f0438a9f108cb6367c300:hover .ctaButton { background-color: #34495E!important; } .u4616e20d041f0438a9f108cb6367c300 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u4616e20d041f0438a9f108cb6367c300 .u4616e20d041f0438a9f108cb6367c300-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u4616e20d041f0438a9f108cb6367c300:after { content: ""; display: block; clear: both; } READ: The Atomic Bomb - 20 pages Essay

Research Proposal on Business Intelligence Research Paper Example

Research Proposal on Business Intelligence Paper Business intelligence is the process of transformation of data into information, and information into knowledge, which can be used for the improvement of the competitiveness of the enterprise. The term â€Å"business intelligence† was introduced by the prominent researcher from IBM Hans Peter Luhn in 1958, who said that business intelligence is the ability to understand the connections between the existing facts in such a way to direct one’s activity to the achieving on his goal. The modern understanding of business intelligence is a bit more different, because they understand it as the appliances and software which work in the borders on the firm maintaining the function of the constant access to the information which is stored in the database helping the company in the process of the successful decision making. This explanation appeared in the first part of 1990s and at present time it has been slightly modified and means the complex of methods, infrastructure, instru ments and other practices which maintain the access towards information and its analysis for the sake of the firm. Business intelligence is a complex system of the use of information for the development of the firm. The experts and group managers have the constant access towards the databases which contain facts about the current condition of the business, its strong and weak sides and they think about the most effective ways out of the crisis generating smart ideas which are so important for the decision making. All in all, business intelligence is the storage and analysis of the wide range of facts which can be used for the effective decision making process. Business intelligence is the process of obtaining constructive and valuable knowledge from the information which is always at company’s disposal. The student has the opportunity to observe the problem deeper and prepare a good proposal which would persuade the professor in the student’s creativity and professionalism. The young person has to think about the most important aspects and points of business intelligence which are worth researching and observe them in detail. The student’s task is to prepare a well-arranged list of issues for the research and demonstrate the methods used for this purpose. Finally, one has to dwell on the aim of the investigation and prove that the research will be useful for the discipline. We will write a custom essay sample on Research Proposal on Business Intelligence specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Research Proposal on Business Intelligence specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Research Proposal on Business Intelligence specifically for you FOR ONLY $16.38 $13.9/page Hire Writer The student has the chance to prepare a well-structured proposal which will be accepted by the professor, so in order to catch the right manner of writing one should read a free example research proposal on business intelligence completed by the expert on the online services. The sort of assistance in the form of a free sample research proposal on business intelligence will be quite useful for the student who requires help on persuasive style of writing and correct formatting of the text. At EssayLib.com writing service you can order a custom research proposal on Business Intelligence topics. Your proposal will be written from scratch. We hire top-rated PhD and Master’s writers only to provide students with professional research proposal help at affordable rates. Each customer will get a non-plagiarized paper with timely delivery. Just visit our website and fill in the order form with all proposal details: Enjoy our professional research proposal writing service!

Free Essays on Wind Energy

There are several different sources of power that people use. The most common source of energy used is fossil fuels. Fossil fuels are coal, oil, and gas. Other types of energy are solar, wind, and hydroelectric. These sources of energy are much more efficient. Along with this, they are much cleaner than fossil fuels. Lastly, wind power, along with solar and hydroelectric will never run dry. Wind Power is a great source of energy. The terms "wind energy" or "wind power" describe the process by which the wind is used to generate mechanical power or electricity. Wind turbines convert the kinetic energy in the wind into mechanical power. The best way to collect wind power would be threw the use of windmills or wind Turbines. Modern wind turbines fall into two basic groups; the horizontal-axis variety, like the traditional farm windmills used for pumping water; and the vertical-axis design. Modern wind technology takes advantage of advances in materials, engineering, electronics, and aerodynamics. All electric-generating wind turbines, no matter what size, are comprised of a few basic components: the rotor (the part that actually rotates in the wind), the electrical generator, a speed control system, and a tower. Some wind machines have fail-safe shutdown systems so that if part of the machine fails, the shutdown systems turn the blades out of the wind or puts on brakes. Wind turbines are often grouped together into a single wind power plant, also known as a wind farm, and generate bulk electrical power. Electricity from these turbines is fed into the local utility grid and distribute to customers just as it is with conventional power plants. Unlike many other power plants, wind farms are very quite. Many people experimented with wind Power, but Charles F. Brush was a great wind power pioneer. During the winter of 1887-88 Brush built what is today believed to be the first automatically operating wind turbine for elec... Free Essays on Wind Energy Free Essays on Wind Energy There are several different sources of power that people use. The most common source of energy used is fossil fuels. Fossil fuels are coal, oil, and gas. Other types of energy are solar, wind, and hydroelectric. These sources of energy are much more efficient. Along with this, they are much cleaner than fossil fuels. Lastly, wind power, along with solar and hydroelectric will never run dry. Wind Power is a great source of energy. The terms "wind energy" or "wind power" describe the process by which the wind is used to generate mechanical power or electricity. Wind turbines convert the kinetic energy in the wind into mechanical power. The best way to collect wind power would be threw the use of windmills or wind Turbines. Modern wind turbines fall into two basic groups; the horizontal-axis variety, like the traditional farm windmills used for pumping water; and the vertical-axis design. Modern wind technology takes advantage of advances in materials, engineering, electronics, and aerodynamics. All electric-generating wind turbines, no matter what size, are comprised of a few basic components: the rotor (the part that actually rotates in the wind), the electrical generator, a speed control system, and a tower. Some wind machines have fail-safe shutdown systems so that if part of the machine fails, the shutdown systems turn the blades out of the wind or puts on brakes. Wind turbines are often grouped together into a single wind power plant, also known as a wind farm, and generate bulk electrical power. Electricity from these turbines is fed into the local utility grid and distribute to customers just as it is with conventional power plants. Unlike many other power plants, wind farms are very quite. Many people experimented with wind Power, but Charles F. Brush was a great wind power pioneer. During the winter of 1887-88 Brush built what is today believed to be the first automatically operating wind turbine for elec...

Strategic perspectives of Book publishing houses in Germany in light Outline

Strategic perspectives of Book publishing houses in Germany in light of the current sector structure and prospective trends - Outline Example Conclusion and Recommendations 20 References 22 Bibliography 25 1. Introduction One of the most significant and remarkable industries stimulating the economic growth is the publishing industry. In the current day context, Germany counts on more than a hundred different industries related to manufacturing, producing and service and technology sectors. Undoubtedly, these industries participating in the economic growth including the publishing industry have a great significance on the German economy. The German Publishing Industry, in a wider perspective involves several sub-divisions such as the news publishing and the book publishing sectors. Elaborating on the milieu that concentrated on the Book Publishing sector, it was witnessed to contribute a total of 9.6 billion euro to the economy in the fiscal year 2007. Therefore, the growing impact of the industry, i.e. the book publishing industry in the German economy is invariable (Magazine Dutchesland, 2008). Recognising the strengtheni ng impact and the future prospects of book publishing industry in German economy, the paper shall be aimed at the industry analysis implying various marketing approaches and models such as Porter’s Five Forces model and the value chain approach. ... For instance, the German Book Industry was recently alleged to hamper the rainforests and in turn affect the environmental balance of Asia. This evidently influenced the market growth and the industry at large affecting the production of papers from pulps. The affect was termed as strongly impulsive due to the fact that the industry in 2008 was ranked as one of the largest industries of Europe printing more than 1 billion books annually (Space Mart, 2009). Hence, it is quite evident that the book market similar to any other industry is influenced by various factors active in the macro and micro environment of the industry. These factors, henceforth, shall be discussed further in the paper with the assistance of Porter’s Five Forces and Value Chain approaches. 2.1. Porter’s Five Forces Model Figure 1: Diagram of Porter’s Five Forces Model. Source: (Smart KPIS, 2010). Relating the concept to the context of German book industry, these five influencing factors, as ca n be revealed from the above represented image, shall have a great impact on its growth trends which in turn shall also affect the major players of the book market. Moreover, the implication of the model shall be helpful in identifying the current and future trends of the industry. 2.1.1. Potential Entrants An industry in the related context attracts potential entrants due to the advantages or opportunities rendered by the industry and vice-versa. Therefore, analysing the opportunities and the challenges of the industry can provide an unambiguous outlook to identify the possibility of increase in the total numbers of potential entrants. The opportunities of the industry therefore are: It is termed to be quite successful in holding its position even

(whatever you feel good) Essay Example | Topics and Well Written Essays - 750 words

(whatever you feel good) - Essay Example However, since there is always a close relationship between the public and the celebrity therefore there arise a question always as to whether the personal lives of those celebrities revealed to the general public or not. Personal characteristics of celebrities also include their sexual orientation therefore question arise as to whether the celebrity’s sexual orientation should be revealed to the public and who should reveal it. As discussed above that celebrities being the most famous among the masses tend to have two different life styles where mostly their real and private life style is not revealed to the public in most of the cases. â€Å"Celebrities are asked all the time about their personal lives, including their romances, so it’s perfectly fair for the media to ask â€Å"the question† of public figures and then let the person have their say. If they choose a non-answer, like Foster, Cooper and the other glass closet occupants, then so be it. Report the answer and let people think (and say) what they may.† (Crain). This quote clearly defines how the media should be projecting the personal lives of the celebrities including their sexual orientation. However, the ethical practices of the profession are not very often practiced therefore there remains always a strong probability that media may not behave the way it should have. The issue of disclosing the sexual orientation of the celebrities needs to be viewed on two different counts. First whether the public at large is willing to know about this fact and secondly if yes how Media should report this fact? What should be the ethical parameters under which this fact can be revealed to the public? This question also need to be viewed within the social connotation of celebrities also as revealing sexual orientation of a celebrity in India might bring entirely different reaction as compared to

New Service Ideas ( based upon changing Consumers and Markets) Article

New Service Ideas ( based upon changing Consumers and Markets) - Article Example Try to find articles that have a focus on consumers or consumer groups and how they are changing. DON’T pick articles on new products or services- pick a broader consumer or environmental trend- make sure it is a major, not a minor trend- and that it is in the U.S. (we are not focusing on other countries for this assignment- it may be a Global trend- that’s OK, but must be ‘trending’ in the US too.) 2) Then answer the question "HOW are these trends important to marketers of services?" How will they Impact some services? (1/2 page). Focus on SERVICES, not products- and how this trend will impact Services in General- what unique elements of services will be impacted by this trend (like restaurants, or bars, or airlines, or hotels†¦etc) 3) Finally, take a stab at developing TWO NEW (2) Services or Service Extensions (Wal-Mart having child-care; Target decorating college dorm rooms) that would capitalize and be successful because of this trend. Cool examples in past of new services: â€Å"Elder Universities† (for seniors); Airlines for adults only (no babies/ children); Nightclubs for older women (cougars); Cruise Lines for Disabled People; Spa for Asian Americans; Evangelical Christian Dating or Cruise Line, Vacations where you can take your dog†¦.etc. (1/2 to 2/3 page for EACH service idea). Turn in a copy of the two articles with your 2-2.5 page write-up (hint- good magazines/journals to look in are American Demographics, Advertising Age, Business Week/Forbes/ Fortune, and Wall Street Journal. One of the major social trends that is developing in America is assimilation of immigrants and young generation adapting to cultures from different cultures. For instance, more kids of young generation are exploring new avenues of socializing and even dating. More than ever, groups of different nationalities and religions are intermixing, which is